Blog Management & Production

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The Gina LaGuardia Editorial Services/LaGuardia Media team has been blogging way before everyone and their mailman had a blog! From parenting, education, careers, senior living, and more, the staff has provided tens of thousands of blog entries to clients large and small since 2007.

  • The freshest approach around – We pride ourselves on presenting engaging, informative posts about news, trends, insight, and advice relevant to each client’s niche.
  • Full turnkey production – reporting, writing, editing, image selection, production, and more … leave it all to us!
  • Editorial supervision – Editing and content direction/coaching for blogs maintained by client writers. Let us help you guide your staff in best practices, creative content conceptualization, and more!

Social Media Management

Social media is a conversation. If your company or brand isn’t leveraging these networks to reach and cultivate relationships with customers, both new and old, you’re missing out on priceless opportunities to grow and expand your business!

  • Gina LaGuardia Editorial Services/LaGuardia Media offers expert set-up, strategy, facilitation, and execution of social media accounts on Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn, and YouTube.
  • We provide cutting-edge conceptualization and creation of custom-branded shareable images, as well as turnkey content/visual infographic services for social campaigns.
  • Our team was instrumental in the development, conceptualization, execution, and continued facilitation of two popular Twitter chats:

#ElderCareChat, which connects those passionate about sharing their experiences, challenges, suggestions, and expertise around eldercare, was created for the company’s senior living and elder care client, SeniorsForLiving.com, in November 2010. The insightful, collaborative online conversation, held on a bi-monthly basis, attract upwards of 50 engaged individuals per session, and  consistently maintains an equally impressive following within its LinkedIn group. The senior care- and senior living-focused conversation has attracted senior living industry leaders, including Silverado Senior Care, AARP, the Alzheimer’s Association, and others, and has continued to flourish upon SeniorsForLiving.com’s acquisition by RealPage Senior Living’s OurParents.com (@OurParents).

#SolarChat was started in November 2011 as an extension of EcoOutfitters.net, a solar resource company that Gina helped develop. After the explosion of interest in the highly effective and popular bi-monthly chats, which became the solar industry’s “think-tank,” EcoOutfitters redirected its business efforts and leveraged the SolarChat brand, launching a separate company. Gina also helped guide the SolarChat team with its innovative solar media  community development, special projects (including Women4Solar, an organization founded by women in the solar industry dedicated to putting the power of female networking and sharing to work for solar growth), etc.

 

Content Creation

At Gina LaGuardia Editorial Services/LaGuardia Media, our reporting specialties span across many verticals – product support, education, career, entertainment, quiz-writing, how-to information, infographics, etc.

gina laguardia content creation

– Top-notch new media and print-based writers and editors supported by webmasters proficient in the latest technologies

– Social media management and daily deployment

– Cutting-edge copywriters who present keyword-rich content in an engaging user- and search engine-friendly manner

– Magazine and newsletter publication production, from content development and graphic design to post-production, publicity and promotional services, etc.

– Optimization/enhancement of existing client content and/or conceptualization and creation of new site content

Ashley Keegan

Ashley KeeganAshley Keegan is a Brooklyn-based freelance writer, virtual assistant, and social media specialist. She has worked with LaGuardia Media since 2016, contributing to BELLA NYC Magazine in print, and crafting web, e-mail, and social media content for numerous clients including 5arch, BankPurely, Jacuzzi® Hot Tubs, and Sundance® Spas.

She also acts as Gina’s go-to gal for any odd jobs and loose ends that inevitably arise. (GL’s edit –> She’s the best!)

In addition to her work with LaGuardia Media, Ashley curates and writes about a wide variety of products (i.e., window shopping for the greater good) for AskMen and BestGifts.com.

Fun Facts about Ashley:

  • She’s a lifelong—and long-suffering—fan of the New York Mets.
  • She loves taking road trips and is in the process of visiting and photographing all the national parks and baseball stadiums across the United States.
  • She’s an avid cook and baker, always on the hunt for a new recipe to try.
  • She can be found on Twitter @AshleyMKeegan.

Suzanne Vidal

Suzanne VidalSuzanne Vidal is a freelance graphic designer who has been working with Gina LaGuardia Editorial Services (GLES) for many years. With more than 20 years of experience in the design industry, she has developed a strong background and superior skills in media arts, as well as a keen eye for leveraging smart design to meet goals and objectives.

Working with GLES,  Suzanne has worked on a variety of projects, including print design, website design, banner ads, email blasts, PowerPoint presentations, and more.

Suzanne also works at Casa Belvedere, The Italian Cultural Foundation as the Director of Development. In this role, she is involved in marketing, donor relations, managing fundraising initiatives, and special events. She works closely with the team to design and develop marketing material and strategies for all programs and special fundraising events. She also maintains the organization’s website and social media presence.

Fun facts about Suzanne:

  • She is a native Staten Islander and currently lives there with her husband and two daughters.
  • She is a 200 Hour Registered Yoga Teacher, and  loves to practice yoga and meditation daily.
  • She appreciates all design and has a knack for decorating interiors.
  • Her daughters play basketball and she treasures the time she spends in various gyms watching them play a sport they love.

 

 

Lori Johnston

Lori Johnston is a former Associated Press writer and magazine editor who contributes daily to newspapers, magazines, and websites. She has nearly 20 years of print and online journalism experience, working closely with editors, photographers, art directors, graphic designers and social media divisions, to create compelling content.

Working with Gina LaGuardia Editorial Services, Lori has produced pieces on a diverse lineup of topics, from tips on applying to college, paying for school, and enjoying college life via The CollegeBound Network, to making human resources professionals and job seekers more savvy with blog posts on FindTheRightJob.com. Through her partnership with Gina, she also has contributed stories on personal finance, careers, small business strategies and even senior adult health to a range of websites including AOL.com, Mint.com, Experian.com, ReadersDigest.com, and Amex OPENForum.

Each week, Lori also writes about trends in home design and real estate for newspapers and websites including the Atlanta Journal-Constitution and HGTVGardens.com.

Her in-depth interviews and well-researched stories also have appeared in the Wall Street Journal, People magazine, the Atlanta Business Chronicle, Atlanta Homes & Lifestyles, Robb Report Vacation Home, Arthritis Today, Georgia Trend, Green Builder, Charlotte (N.C.) Magazine, Gulfshore Life and Biz941 magazines. Online publications include USNews.com, MSNMoney.com, YahooFinance.com, WebMd.com, Bankrate.com and InsuranceQuotes.com.

Fun facts about Lori:

  • Her feature stories for Gulfshore Business magazine (in Naples, Fla.) and Naples Realtor magazine have won Silver Awards in the 2012 and 2013 Florida Magazine Association’s Charlie Awards.
  • She’s a 1995 graduate of the University of Georgia (bachelor’s degree in journalism), where she also serves as an adjunct professor.
  • She loves journalism and writing so much that she married a journalist. Her sportswriter husband, Andy, a sportswriter, is the College Football Insider for the Atlanta Journal-Constitution, in addition to writing regularly for the AJC and contributing to other publications and websites.
  • She and her 8-year-old son, Ty, create videos for his YouTube channel all about Legos.
  • She wants you to visit content development firm’s website and follow her on Twitter: @FastCopy.

Kristen Fischer

Kristen Fischer started writing for GLES out of college when she penned articles for The CollegeBound Network. Her articles in College Bound Magazine were among her first in print – a proud symbol of her flourishing career.

Kristen now runs a copywriting business and writes articles for Prevention, Healthline, Woman’s Day, BELLA NYC, Spirituality & Health, and other publications. She is the author of three books; the latest one, When Talent Isn’t Enough: Business Basics for the Creatively Inclined, was published in 2013 by Career Press.

She enjoys working with GLES due to the innovative editorial atmosphere and down-to-earth team, and covers the health, business, and media industries.

Fun facts about Kristen:

  • She grew up outside of New York City
  • In 2001, she won a brand new Ford Escape on the radio
  • She was Homecoming Queen in college.

Linda Abbit

Linda Abbit is a California-based freelance writer, editor, and eldercare content specialist who joined the GLES team in 2015.

Spending over 10 years as sole family caregiver for her parents, Linda was inspired to share caregiving lessons learned with her friends and fellow baby boomers, “because no one teaches us how to be caregivers!” This led to the creation of her award-winning blog, TenderLovingEldercare.com, in 2007 and kick-started her freelance writing career.

She also serves as a contributing writer for the online publication, SeniorPlanet.org, and works as a marketing consultant for several in-home care and assisted living facilities in California.

Linda has a BS in Education from Adelphi University in New York and an MS in Education from Lesley College Graduate School in Boston.

Fun facts about Linda:

  • Along with writing, one of her passions is swing dancing (aka Lindy hop). She has competed in swing dance competitions and been a member of a performance swing team.
  • She loves all of the arts (except for opera), especially live performances.
  • She’s lived on both Coasts but never in the middle of the country. She and her husband are adjusting to an empty nest with the help of their loving dog, Shyanne, a Bichon Frise poodle mix.
  • She’s barely 5’2”, and her motto is: “I’m little but I’m mighty!”
  • Living in California leads to unexpected, celebrity meetings. Peter Yarrow (of Peter, Paul & Mary) took a nap on her living room couch. Other celebrities she’s met include Steven Spielberg, Paula Abdul, Howie Mandel, John Stamos, and the Beach Boys. Linda still hopes to meet George Clooney.
  • Want to know more? Connect with her on Twitter.

Michelle A. Kay

Melissa A. Kay is a writer, editor, and content strategist with more than 15 years of experience in the publishing field in the areas of family, beauty, health, employment, lifestyle, and more. She is an active contributor to P&G’s website, PGEveryday.com, Pampers.com, Understood.org, DailySyndrome.com, The Employment Network, and a variety of additional lifestyle- and health-related sites.

Melissa lives in Manhattan with her loving husband and inspiring cat, and enjoys reading, fitness, cooking, music, and the amazing experiences New York has to offer.

Fun facts about Melissa:

  • Melissa attended Pennsylvania State University for her communications degree but also attended culinary school for an intensive pastry arts program. (She stuck to baking and cooking as a hobby).
  • Melissa loves to write poetry and music lyrics. Her first song was written at age 4 with silly lyrics about her father.
  • Melissa adores her cats and often pens “odes” to her new cat, Louie.
  • Since childhood, Melissa has entertained friends with humorous limericks and fun plays on words in the workplace.

 

Nancy LaFever

During her 10 years as a freelance writer and editor, Nancy LaFever has published thousands of magazine articles, blog posts and web pieces on the topics of fine crafts, emotional health, business, humor, popular culture and issues affecting baby boomers/seniors. She is currently a lead blogger for GLES’ SeniorsForLiving.com, has written for GLES on The CollegeBound Network, BELLA NYC Magazine, the American Express OPEN Forum and ReadersDigest.com.

Nancy’s work has also appeared on Orbitz.com, Huffington Post, FoxBusinessNews.com and The Crafts Report magazine, where she was a senior columnist for three years.

Fun Facts:

  • Nancy is currently enjoying collaborating with talented authors as a book editor.
  • As a former master’s-level psychotherapist and substance abuse counselor in private practice for 16 years, Nancy often draws on her clinical background to inform her writing.
  • People are surprised (with her Jaguar tastes!), Nancy drives a 13-year-old F-150 pickup.
  • Visit Nancy on LinkedIn.