Blog Management & Production

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The Gina LaGuardia Editorial Services/LaGuardia Media team has been blogging way before everyone and their mailman had a blog! From parenting, education, careers, senior living, and more, the staff has provided tens of thousands of blog entries to clients large and small since 2007.

  • The freshest approach around – We pride ourselves on presenting engaging, informative posts about news, trends, insight, and advice relevant to each client’s niche.
  • Full turnkey production – reporting, writing, editing, image selection, production, and more … leave it all to us!
  • Editorial supervision – Editing and content direction/coaching for blogs maintained by client writers. Let us help you guide your staff in best practices, creative content conceptualization, and more!

Social Media Management

Social media is a conversation. If your company or brand isn’t leveraging these networks to reach and cultivate relationships with customers, both new and old, you’re missing out on priceless opportunities to grow and expand your business!

  • Gina LaGuardia Editorial Services/LaGuardia Media offers expert set-up, strategy, facilitation, and execution of social media accounts on Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn, and YouTube.
  • We provide cutting-edge conceptualization and creation of custom-branded shareable images, as well as turnkey content/visual infographic services for social campaigns.
  • Our team was instrumental in the development, conceptualization, execution, and continued facilitation of two popular Twitter chats:

#ElderCareChat, which connects those passionate about sharing their experiences, challenges, suggestions, and expertise around eldercare, was created for the company’s senior living and elder care client, SeniorsForLiving.com, in November 2010. The insightful, collaborative online conversation, held on a bi-monthly basis, attract upwards of 50 engaged individuals per session, and  consistently maintains an equally impressive following within its LinkedIn group. The senior care- and senior living-focused conversation has attracted senior living industry leaders, including Silverado Senior Care, AARP, the Alzheimer’s Association, and others, and has continued to flourish upon SeniorsForLiving.com’s acquisition by RealPage Senior Living’s OurParents.com (@OurParents).

#SolarChat was started in November 2011 as an extension of EcoOutfitters.net, a solar resource company that Gina helped develop. After the explosion of interest in the highly effective and popular bi-monthly chats, which became the solar industry’s “think-tank,” EcoOutfitters redirected its business efforts and leveraged the SolarChat brand, launching a separate company. Gina also helped guide the SolarChat team with its innovative solar media  community development, special projects (including Women4Solar, an organization founded by women in the solar industry dedicated to putting the power of female networking and sharing to work for solar growth), etc.

 

Content Creation

At Gina LaGuardia Editorial Services/LaGuardia Media, our reporting specialties span across many verticals – product support, education, career, entertainment, quiz-writing, how-to information, infographics, etc.

gina laguardia content creation

– Top-notch new media and print-based writers and editors supported by webmasters proficient in the latest technologies

– Social media management and daily deployment

– Cutting-edge copywriters who present keyword-rich content in an engaging user- and search engine-friendly manner

– Magazine and newsletter publication production, from content development and graphic design to post-production, publicity and promotional services, etc.

– Optimization/enhancement of existing client content and/or conceptualization and creation of new site content

Diane Franklin

Diane Franklin is a freelance writer and editor who has worked on the GLES team since 2013, writing about business, employment, healthcare, and senior living topics. She has served as one of two lead writers on OurParents.com, a website that helps families with aging parents find the best senior care solution for their loved ones.

Diane also has written hundreds of articles for business and trade publications, including leading magazines for the credit union and retail paint industries. She also writes press releases and marketing proposals, provides content for websites and blogs, manages social media programs, and provides editing services for projects ranging from single-page sell sheets to full-length books and manuscripts.

Fun facts about Diane:

  • She lives in St. Louis, Mo., with her husband and two daughters.
  • She’s a lifelong fan of the St. Louis Cardinals.
  • She spearheaded the launch of The Faux Finisher, a quarterly magazine for professional decorative painters, and served as the publication’s executive editor for 11 years.
  • She is the co-founder of Your Decorating Resource, a consumer website of home decorating ideas, and a sister website, FocusonFaux.com, which features articles for professional decorative painters.
  • Visit Diane on LinkedIn!

Janene Mascarella

Janene MascarellaJanene Mascarella is a New York-based lifestyle journalist. She is the Beauty Director of BELLA NYC Magazine, a GLES client that produces a highly popular women’s service magazine in New York City. She has also contributed to Mint.com, Parent Society, and SeniorsForLiving.com as part of past GLES projects.

Janene also serves as a weekly online columnist for Parade magazine, and has had her work published in a variety of publications, including The Washington Post, Newsday, CNN, Cosmopolitan, Self, Glamour, Health, Cooking Light, Women’s Health, Scholastic Parent & Child, Woman’s Day, Parenting, Parents, Family Circle, American Baby, Weight Watchers, Working Mother, Fodor’s Travel, USA TODAY, AOL, AOL Travel, and many others.

Fun facts about Janene:

  • Janene enjoys tackling a wide range of lifestyle topics, from baby care tips to far-flung trips and everything in between.
  • She’s a member of the American Society of Journalists and Authors (ASJA).
  • She declared to the world in the sixth grade that when she grew up, she would be a writer. (Now’s she’s living her dream!).
  • Follow Janene on Twitter, aptly named @MrsWrite.

 

Jarrod Thalheimer

Freelance writer (and absolute deadline junkie), Jarrod Thalheimer has spent more than 15 years creating entertaining and effective content – cross-platform – throughout North America. His work has appeared in such cool and interesting places as BellaNYC, MSN, AOL, Q Magazine, The CollegeBound Network, BestoOfTheWeb, Off Centre Magazine, OK Arts and many, many more.

An honors graduate of UCLA’s creative writing program, Jarrod has written and produced numerous short stories, several stage plays, and even a few movie scripts. He is also the creator of AdFool, the weekly, cult-fave column that sliced and diced all-things advertising for more than six years.

Along the way Jarrod also found time to design a few crazy apps, promote an ITF pro-men’s tennis tourney, and even executive produce an independent film or two (Chariot and Zero Charisma). And he managed to do all this while still remaining a somewhat satisfactory husband to his amazing wife and (fairly good) father to their five children. He will sleep when he’s dead…..

Fun facts about Jarrod:

  • Jarrod ran with the official torch during the 2010 Winter Olympics
  • He once acted with Suzanne Somers in a movie; his big line: “It’s a KEY lock!”
  • He shares a birthday with John McEnroe — “You cannot be serious!”
  • At one time, he was licensed to drive an 18-wheeler … just like BJ and the Bear!
  • Jarrod is GLES’ go-to man for humor writing (can you tell?!).
  • He can be reached (and/or stalked) at com

Robyn Tellefsen

Robyn Tellefsen has been part of GLES since its inception, performing research analysis, copywriting, editing, copyediting, and proofreading for Online Degrees magazine, Learning magazine, BELLA magazine, SeniorsForLiving.com, EcoOutfitters.com, ClassesUSA.com, and others.

As a contributing blogger for ParentSociety.com, Robyn pitched and developed first-person narratives and informative slideshows on the topics of parenting and marriage. She has also served as one of two lead GLES writers for OurParents.com, a website that helps families with aging parents find the best senior care solution for their loved ones. In addition, she is a contributing writer and editor for a variety of other GLES accounts.

Robyn is also a freelance copy editor and proofreader for textbook publishers, educational technology companies, advertising agencies, and individual authors.

In her 12-year tenure as a writer and editor for The CollegeBound Network, she ran a variety of departments and features for national and regional issues of CollegeBound Teen magazine and SUCCEED magazine, and conceptualized, reported, and produced weekly education and career content for The CollegeBound Network’s suite of sites. Robyn has a bachelor’s degree in communications from Wheaton College (IL).

Fun facts about Robyn:

  • She lives in Staten Island, NY, with her husband and two children.
  • She loves reading young adult fiction and singing in her church’s praise band.
  • She has pitched, developed, and written hundreds of print and online articles about higher education and careers.
  • She line-edited the most recent four editions of the leading college textbook in the field of communication theory.
  • Connect with Robyn on Twitter and LinkedIn, and check out her writing portfolio at Contently.

Dawn Allcot

Dawn Allcot is a full-time freelance writer, editor, and social media marketing consultant with close to 20 years of experience writing for print and online. Working closely with GLES, Dawn’s current and past client list includes such websites as Amex OPENForum, YahooJobs!, EcoOutfitters.net, SeniorLiving.net, The CollegeBound Network, and more.

A former magazine editor, Dawn specializes in creating content to help small business owners generate leads and enhance brand recognition. She writes about a broad range of topics, from personal finance and parenting to home remodeling, health, and green living. She prides herself on being able to make any topic fun and accessible for nearly any audience. Applying this skill, she frequently writes for technology companies and audiovisual technology trade magazines. She also manages social media for a number of firms, large and small.

Fun facts about Dawn:

  • She was editor of a paintball magazine for several years and has earned awards and commanded games as a scenario paintball player.
  • She occasionally dabbles in PR in tandem with social media consulting.
  • She doesn’t believe writers should always write what they know, but, instead, what they have a passion to learn.
  • Having said that, her husband, two children and three cats are a constant source of material – and amusement – for this writer.
  • She wants you to visit AllcotMedia.com and follow her on Twitter at @DawnAllcot.

Dawn Papandrea

Dawn Papandrea

Dawn Papandrea is a freelance writer, editor, and content specialist with more than 15 years of print and online journalism and custom content experience. She’s been a senior editor with GLES since its inception, and worked alongside Gina on the editorial team of The CollegeBound Network for 14 years.

Dawn specializes in personal finance, careers, higher education, real estate, and lifestyle topics. Her publishing credits include Family Circle, Parents, WomansDay.com, CreditCards.com, Amex OPENForum, and many more. In addition, Dawn creates branded content on behalf of clients ranging from Walmart to Experian to Samsung.

As far as “old school” reporting skills, Dawn honed those while earning her Master of Arts in Journalism and Mass Communications from New York University.

Fun facts about Dawn:

  • She recently scaled some walls as part of Gina’s 5K obstacle race team.
  • She’s a lifestyle blogger at LivingOnTheCheap.com, and contributing writer at NewsCred.
  • She’s a member of the American Society of Journalists and Authors (ASJA).
  • She lives in Staten Island with her husband and two boys.
  • She wants you to visit her super awesome website and follow her on Twitter at @DawnPapandrea.

Gina LaGuardia Editorial Services Included Among “The Best Content Marketing Companies”

We typically subscribe to the “Work Hard, Stay Humble” philosophy, but may take a bit of a break on that – just for today…

Gina LaGuardia and her content marketing firm, Gina LaGuardia Editorial Services, were recently featured in the NewsCred.com article, “5 Things the Best Content Marketing Companies Have in Common.”

“Flaunting our amazing team and rapid-fire responsiveness is easy, because they come second nature to us,” says LaGuardia. “We truly do pride our firm on the individualized, laser-focused attention we give each client.”

Image courtesy of TheGadgetFlow.com

When it comes to delivering and executing editorial and social media directives, LaGuardia and her “Comma Crew” dedicate themselves to devising customized, creative solutions powered by solid reporting and a marketing-based mission. LaGuardia believes that good content should serve both the reader and the publisher, and is adamant on developing material that fulfills both goals.

“When we strategize and brainstorm the editorial and social media needs of those we serve, from the smallest jobs to the biggest, we treat it like it’s the most important job. I’m grateful to have a stable of writers who make that process easy – it’s all about our organization’s driving ideals of teamwork, collaboration, and ‘get-the-job-done’ mantra.”

And, the fact that they are always on hand to address any concerns, optimize ideas, or continue doing “what works,” helps set LaGuardia’s team apart.

Accessibility is being available to hear clients out and to assure that their need or task is top priority, and – more importantly – that you value and care about the project at hand as much as they do,” says LaGuardia. In other words, seeking out a content firm that places value on attention and dedication is something clients must do when exploring their options.

As the NewCred.com article’s author points out:

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. You’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.

We’re here to help if you need us!