When Michelle Seitzer started working in 2008 as a blogger and social media specialist for Gina LaGuardia Editorial Services, she had no idea how her passion for eldercare would evolve thanks to the power of digital connections.
In her role as social media specialist for RealPage Senior Living’s web-based senior housing and care provider referral service OurParents.com (formerly SeniorsForLiving.com), Seitzer has built a community that cares deeply about senior living and caregiving concerns. The @OurParents Twitter account currently boasts 22,205 followers; the Facebook company page and Google+ account have made an equally impressive impact. Also notable is the LinkedIn Group that corresponds with the twice-monthly #ElderCareChat that she co-founded and has co-moderated since 2010, one that is unparalleled in its industry.
As Twitter chats go, five years running is quite the record. In that span of time, #ElderCareChat has welcomed guest experts from IBM, the National Center on Elder Abuse, and a number of Alzheimer’s researchers, legacy specialists, and elder law attorneys. Even TV celebrity Dorothy Breininger from the show “Hoarders” made an appearance as a guest expert. The chat has even reached “Trending Status” on Twitter on a number of occasions.
Parylaying Her Passion & Expertise
Given this extensive background, Seitzer was recently invited to share her experience as a successful and seasoned Twitter chat organizer for the Social Media for Non-Profits “Twitter Chat on Twitter Chats,” held on Friday, August 14th. The California-based organization, which provides social media training to help nonprofits leverage social media for cause awareness, engagement with stakeholders, fundraising and advocacy, sought out Seitzer and other social media leaders to help advise their followers on best practices around Twitter community-building.
“Listen in” on a recap of the @SM4NonProfits’ chat, specifically on the expertise shared by Seitzer via @OurParents during the hour-long forum:
#Spotlight on GL Editorial Services & Twitter Chats:
- #ElderCareChat takes place on the 1st and 3rd Wednesday of each month at 1 pm ET, and is open to senior care professionals, family caregivers, and anyone interested in elder care issues.
- Each online event results in an average of 5.9 million impressions generated by 50+ participants and close to 1,000 Tweets.
- Those unable to “attend” #ElderCareChat during its real-time hour are able to leverage the hashtag at any time to ask questions, share resources, or start a discussion.
- Seitzer has written recaps of each conversation since its early days, and thanks to the services provided by Symplur.com, had made a full transcript and analytics available for every conversation held since 2010.
- #ElderCareChat isn’t the only Twitter chat developed with the GLES team: Read more about #SolarChat now.